First Morrisons Daily convenience store opens in Inverness
A first Morrisons Daily convenience store has opened its doors in Inverness.
It follows a rebranding of the former McColl’s outlet on Culcabock Road.
Since 2019, Morrisons has re-entered the convenience store market and allowed 100s of franchisees to embrace their branding and goods.
There are now Morrisons Daily outlets at Ardersier, Dingwall, Alness, Forres, Elgin and Lossiemouth.
The concept is designed to rival the likes of Tesco Express and Sainsbury’s Local in the convenience store market.
Morrisons bought McColl’s out of administration in May last year.
A spokeswoman for Morrisons said: "The new Morrisons Daily fresh food convenience store will offer customers a carefully tailored mix of Morrisons own brand products alongside branded favourites.
"As well as new ranges, the store has received a complete redesign internally and externally incorporating Morrisons bright, modern branding.
"Fresh food is at the heart of the store and we hope customers will love it. "
