‘Oh yes they did!’ - Dicksons of Inverness agree to sponsor Eden Court panto for next three years

Dicksons of Inverness has announced a partnership with Eden Court Highlands to be its main pantomime sponsor for the next three years.

The deal will see the motor group start its corporate arrangement with the Inverness-based theatre in the run up to their 2025 Panto – ‘Snow White’ –and this will continue until after the 2027 Panto.

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Susannah Armitage, head of live performance and senior producer at Eden Court said: "The annual pantomime at Eden Court is a central fixture in our calendar and one of the most important events in our programme as this is when most audiences come through our doors, and it can also represent some audiences' first experience of the magic of theatre.

“It is important to us that our sponsors share our values and our excitement for pantomime.

“We cannot create the quality of experience that we have become known for without their support. We are therefore delighted to begin working with local firm Dicksons of Inverness on Snow White and beyond.

“Welcome to the ‘panto-sphere’ Dicksons!"

Dicksons’ managing director, Fraser Bryce said: “As a family-run business, already deeply committed to supporting the local community, we’re delighted to have agreed a major partnership with Eden Court as the main sponsor of the Pantomime for the next three years.

“The fun, engaging nature of the pantomime aligns perfectly with our ethos of creating enjoyable and memorable experiences - much like the content we produce on social media that we’ve become renowned for as well as our cars and service - and the way we operate our business day-to-day.

“We’re thrilled about the partnership, as it not only allows us to support a popular local tradition but also offers us an opportunity to be actively involved in bringing joy and laughter to families throughout the festive season and join in with the spirit of community and celebration.”

Dicksons Group Creative and Content Executive Craig Noble added: “As part of our partnership with Eden Court, we’ll collaborate closely to produce fun and engaging content across our social media channels with unique videos and interactive posts that bring the magic of the pantomime directly to our audience.

“We’ll also offer followers the chance to win tickets and enjoy exclusive experiences through various giveaways.”

Dicksons, based at Telford Retail Park in Inverness, completed a management buy-out last year, and currently employs more than 80 people across 30 different roles.

It has a five-year forecast of staffing levels reaching 100, and turnover to double to £100 million.

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