Scots urged by Inverness firm to bake up a storm to raise funds for injured veterans
AN Inverness bakery is getting behind a nationwide campaign to encourage Scots to take part in Britain’s biggest bake sale to help wounded veterans during Armed Forces Week.
New YouGov research on behalf of the charity Help for Heroes – ahead of its Bake for Heroes campaign from June 22-29 to raise funds for wounded veterans – explores the connection between baking, mental health and well-being.
Two-fifths of adults in Scotland think that baking a homemade treat can be a good way to cheer people up. Three in 10 Scots say baking gives them a sense of accomplishment, while around one in five say they find baking therapeutic.
Harry Gow is lending its support to the fundraising drive.
It will be selling cupcakes decorated with a blue and red flower to match the Help for Heroes logo during the Bake for Heroes week, with all proceeds going directly to the charity.
Sara McIntosh, of Harry Gow Bakery, said: “We’re so humbled to be supporting Help for Heroes through the Bake for Heroes initiative this year. By getting behind the Bake for Heroes campaign, we hope we inspire our customers and others to do the same and experience for themselves a little baking therapy all while supporting a great national charity.”
In its work supporting wounded, injured and sick veterans, Help for Heroes has found baking and culinary therapy can be a useful tool to aid the recovery of those who have sustained life-changing injuries or illnesses.
David Martin, head of supporter fundraising at Help for Heroes, said: “We are calling for people across Scotland to sign up for Bake for Heroes Week by visiting www.bakeforheroes.org.uk – and encouraging friends, family, work colleagues and classmates to make, sell, buy and eat cake.
"Our research shows that they’ll feel great getting involved, especially when they know that every penny raised will provide vital support to our nation’s wounded heroes.”
